Get on Grocery Shelves Across Canada
Created by the team at LCG Foods with over 35 years of combined experience launching innovative food products across Canada. This self-paced course is tailored to food brand owners like you. This comprehensive course will accelerate and complete your understanding of key concepts, industry practices, and product launch strategy. Each module includes practical tools and resources to apply lessons learned to your products and brand strategy.
A 5-Step System to Launch Faster and Avoid (Costly) Mistakes
#1
Understand Geography & Markets
Understanding geography, demographics, and markets is foundational to success. Understanding where your brand belongs and options to get there form the foundation of your distribution strategy.
#2
Understand Common Practices
Understand key terms, concepts, and industry norms.
This course is a MUST if you're new to so that you don't get lost in conversation with buyers.,
#3
Define Your Strategy
Define the value chain that helps you get to where you want to go, now and in the future. There are multiple ways to reach your ultimate destination. Your strategy defines how quickly you can get there, with lower risk.
#4
Prepare to Sell
Essential preparation to launch fast, with fewer problems for your partners and retailers.
Preparation is everything!
This module covers all the basics for you to be ready to sell.
#5
Launch - What now?
Learn about promotion calendars and what retailers expect from you.
Promotions can be costly if you don't understand manufacturer chargebacks. Learn how it all works here.
Get Started Now ...
Proudly Supporting
Innovative Food Brands
Across Canada
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